Trademark Registration

Protection of Inventions Madrid

Trademark Registration

What is a Trademark?

A Trademark is a title that grants the exclusive right to use a sign to identify a product or service in the market. Words or combinations of words, images, figures, symbols, graphics, letters, figures, three-dimensional shapes (wrapping, packaging, product shapes or their representation) can be Trademarks.

Registration of a trademark

The products or services of a company, whether it is of an individual or social nature through the Registration of the Trademark.

Why should trademarks be protected?

The Registration of a Brand grants the company the exclusive right to prevent third parties from marketing identical or similar products with the same brand or using a brand so similar that it could create confusion.

While most companies understand the value of using trademarks to differentiate their products from those of their competitors, not all are aware of how important it is to protect them through registration.

Reasons to protect trademarks

IF THE COMPANY DOES NOT REGISTER THE TRADEMARK...

Investments you make in marketing a product may be unsuccessful as your rivals may use the same brand name or one so similar that it can be confused to market identical or similar products. If a competitor adopts a similar or identical brand, consumers could mistakenly purchase the competitor’s product. This will not only lower the company’s profits and confuse its customers, it will damage its reputation and image, especially if rival products are of inferior quality.

GIVEN THE VALUE OF BRANDS AND THE IMPORTANCE...

What a trademark can have for the success of a product in the market, it is crucial to ensure that it is registered in the relevant market or markets.

GIVEN THE VALUE OF BRANDS AND THE IMPORTANCE...

In addition, a brand license may be granted to other companies, which would represent an additional source of income. Brands can also be the subject of franchise agreements.